Deccan Chronicle in chennai

Deccan chronicle ( 4th largest selling English daily in India) which is primarily based in Andhra n Karnataka has launched its Chennai edition recently and at just a Rupee cost .They wanna get a share of the market somehow which is basically dominated by The Hindu(Re 3.25 daily Re 4 in the weekends ) and to some extent by The New Indian express(Re 1.50).Whether it succeeds in doing so is there to be seen.Well i had read it in Hyderabad; had its own masala stuff and doing the same here. but u get a newspaper at Re 1.it might work.