ITC -new marketing way

ITC launched Sunfeast range of biscuits sometime last year.
Now During this Pongal season in Tamilnadu,In order to boost sales of its Milk biscuits it has launched an offer wherein u get a photo of Actor Vijay in his new movie Thirupaachi (the movie also gets a free advt) along with a pack of ITC biscuits.This will definitely promote sales in Tamilnadu as Vijay is the hottest hero down south.